Privacy Policy

About us and how to contact us

PlayVista is operated by Vurtech Technologies Ltd (“PlayVista”, “we”, “us”, or “our”). Our registered office is in London, United Kingdom (WC2H 9JQ). Unless stated otherwise, we act as the data controller for the processing described in this policy.

Contact us at support@playvista.ai.

Who we share your information with and where are they?

Your personal information may be shared with trusted third-party service providers who process it on our behalf for the purposes described in this policy. We select providers we believe handle data responsibly and in line with applicable privacy laws; each provider operates under its own privacy policy and terms. We will never sell your personal data.

Where we use a third-party service provider, your data is processed according to that provider's privacy policy as well as this one. We remain responsible for our use of personal data as the data controller under applicable law.

We use third-party service providers in the following categories. A current named list is available on request to support@playvista.ai.

• Cloud hosting and storage provider — hosts the website, application, and uploaded content. Primary region: United Kingdom.
• Payment provider — processes payments and manages subscriptions. We never see or store your card number. Region: US/EU.
• Third-party AI service providers — generate automated analysis and chat responses from the data you submit. Their privacy policies describe how they handle submitted content. Region: US/EU.
• Product analytics and session-replay providers — help us understand and improve product usage. Form inputs are masked. Region: EU.
• Marketing analytics and advertising-attribution providers — measure marketing effectiveness (loaded only with your consent). Region: US/EU.
• Error monitoring provider — helps us detect and fix bugs. Region: EU/US.
• Communication and email providers — send transactional emails and, with your consent, marketing emails. Region: US/EU.
• Internal operations tools — receive limited notifications such as new signups. Region: US/EU.

We may also share your personal information where required by law, to protect our rights or users, to investigate fraud or misuse, in connection with a corporate transaction, or with your consent.

Third-party websites

The Service may contain links to other websites. We are not responsible for their privacy practices. Please review the privacy policy of any site you visit.

Security

We use appropriate technical and organisational measures to protect personal data, including encryption in transit and at rest, industry-standard password hashing, token-based authentication, and access controls. No method of transmission or storage is completely secure.

How long do we keep your information?

• Account data — while your account is active, plus a reasonable period after closure.
• Uploaded videos and derived analysis — until you delete them or close your account, then routinely removed from primary storage with backups rotated out.
• Chat history and product analytics — on a rolling basis to support the service and product improvement.
• Payment and tax records — as required by UK law (currently six years).

We do not retain personal data longer than necessary for the purpose collected, subject to legal minimums.

Exercising your rights

You have the right to:

• Access your personal information.
• Correct inaccurate or incomplete information.
• Request erasure, restriction, or portability where applicable.
• Object to processing based on legitimate interests.
• Withdraw consent where processing is based on consent.

You may lodge a complaint with the UK Information Commissioner's Office (ico.org.uk) or, if you are in the EEA, your local data protection authority.

Contact support@playvista.ai to exercise your rights. We respond within 30 days unless a shorter period is required by law.

Sources of personal data

• Directly from you — forms, account creation, uploads, and in-product assistant use.
• Automatically — cookies, server logs, and similar technologies where consented or essential.
• From third parties on your behalf — payment providers, sign-in providers, and advertising platforms.

Cookies and other tracking technologies

We use cookies and similar technologies on playvista.ai:

• Strictly necessary — required for the site to function, including essential product analytics and session replay used to operate and improve the service (form inputs are masked). Always on.
• Analytics — optional third-party tools to understand site usage (loaded only with your consent).
• Marketing and attribution — measure marketing effectiveness and, with consent, re-engage visitors via advertising platforms.

Manage non-essential cookies via the cookie banner or Cookie settings in the footer. A named list of cookie providers is available on request to support@playvista.ai.

International transfers

Primary data is stored in the United Kingdom. Some trusted third-party providers may process personal data outside the UK or EEA. Processing is governed by each provider's privacy policy and terms, which may describe transfer safeguards. Contact support@playvista.ai with questions about where your data is processed.

Website visitors

This section applies to visitors to playvista.ai.

Who is my data controller?

PlayVista (Vurtech Technologies Ltd) is your data controller.

What personal data do we collect?

• Identity Data — name, email, organisation (e.g. demo requests).
• Contact Data — email address.
• Observed Data — IP address, device, browser, pages viewed, engagement, session recordings (inputs masked).
• Referral Data — referring URL, UTM parameters, ad attribution.
• Voluntary Data — anything else you send via forms, support, or feedback.

How do we use your data?

PlayBase customers

This section applies to users of dashboard.playvista.ai.

Who is my data controller?

For your account data and dashboard use, PlayVista is your controller.

For video footage of third parties (players, coaches, officials, spectators), you are the controller and PlayVista acts as processor on your behalf. You are responsible for having a lawful basis to upload that footage.

What personal data do we collect?

• Identity Data — name, email, optional profile picture, phone, timezone.
• Contact Data — email and optional phone.
• Account Data — hashed password, verification status, login history, onboarding responses.
• Payment Data — billing identifiers; card numbers handled by our payment provider.
• Video Data — uploaded videos and metadata (teams, scores, venue, dates, etc.). Stored in the UK.
• Chat Data — assistant prompts, responses, and session metadata.
• Observed Data — IP, device, browser, feature use, session recordings (inputs masked).
• Voluntary Data — support messages, surveys, feedback.

How do we use your data?

Automated processing

PlayBase automatically processes submitted data to generate analysis, insights, and chat responses using artificial intelligence and machine learning, including identifying match events, summarising data, and responding to assistant messages grounded in your data.

This relies on trusted third-party AI providers subject to their privacy policies and terms. Contact support@playvista.ai to ask about the logic involved or to object to specific processing. Some processing is required to deliver the service.

Individuals visible in uploaded footage

This section applies to people who appear in videos uploaded by PlayBase customers.

Who is my data controller?

The customer who uploaded the footage is your controller. PlayVista processes footage only as their processor to provide the requested analysis.

To access, correct, restrict, or delete footage of yourself, contact the uploading customer first. You may also email support@playvista.ai and we will route your request.

What personal data do we collect?

• Video Data — your image, likeness, and on-field behaviour.
• Derived Data — event tags and summaries from automated analysis.

We do not collect your contact details unless the customer provides them as metadata. We do not use facial recognition to identify individuals.

How is your data used?

Children

Footage may include minors. Uploading customers are responsible for required consents and safeguarding approvals. We do not knowingly create accounts for users under 13 (or higher age where required by local law).

Information we do not collect

• We do not intentionally collect special-category data (health, religion, political opinions, etc.).
• We do not generate biometric identifiers or use facial recognition to identify individuals from footage.
• We do not knowingly collect personal data from children under 13.

Changes to this Privacy Policy

We may change this policy from time to time. Material changes will be posted on this page and, where appropriate, notified by email or in the Service. Continued use after changes take effect means you acknowledge the updated policy.

Contacting us about your privacy

Privacy questions, rights requests, and complaints: support@playvista.ai.

You may lodge a complaint with the UK Information Commissioner's Office (ico.org.uk) or, if you are in the EEA, your local data protection authority.